The Unspoken

A real quote from real people in a real business meeting.

A crusade against the evils of the intangible! A jihad on all that which cannot be measured!

This is one of those moments when intention and jargon combine to assume the qualities of a crusade, exhorting people to take up arms to fight for something they would struggle to describe. To fight – and die – for an idea that they dare not resist or object to. You’re either with us, or you’re against us.

Here, the believer. There, the unbeliever.